Join The Family!

Liquorland is an established liquor brand that forms part of the Massmart Wholesale liquor portfolio. Liquor store owners can join the brand without losing their independence. The difference between Liquorland and Liquorland Express is that one is a counter service (Express) the other is a self-service type store (Liquorland).

The aim of the brand is to give liquor store owners the opportunity to partner with a growing brand without losing their independence as liquor store owners.

Benefits of joining the brand 

  • Sound corporate reinforcement
  • Maintain your current store identity
  • Advice and support on store development
  • Highly competitive deals based on the buying power of Massmart
  • Direct model structure with ABINBev and CCBSA
  • Advice on category management
  • Installation of internal and external signage
  • Monthly advertising and exclusive supplier promotions
  • A strong national store brand with consistent and regular marketing support
Disclaimer: We do not offer financial assistance for opening or
acquiring a liquor store. You need to be a liquor store owner to join the banner group.
Please detail your request, feedback or concern.
Disclaimer: We do not offer financial assistance for opening or
acquiring a liquor store. You need to be a liquor store owner to join the banner group.
Please detail your request, feedback or concern.

Join The Family!

Liquorland is an established liquor brand that forms part of the Massmart Wholesale liquor portfolio. Liquor store owners can join the brand without losing their independence. The difference between Liquorland and Liquorland Express is that one is a counter service (Express) the other is a self-service type store (Liquorland).

The aim of the brand is to give liquor store owners the opportunity to partner with a growing brand without losing their independence as liquor store owners.

Benefits of joining the brand 

  • Sound corporate reinforcement
  • Maintain your current store identity
  • Advice and support on store development
  • Highly competitive deals based on the buying power of Massmart
  • Direct model structure with ABINBev and CCBSA
  • Advice on category management
  • Installation of internal and external signage
  • Monthly advertising and exclusive supplier promotions
  • A strong national store brand with consistent and regular marketing support