Liquorland is an established liquor brand that forms part of the Massmart Wholesale liquor portfolio. Liquorland is a one stop neighbourhood shop, offering a range of alcoholic beverages and related products at competitive pricing. These outlets are owner managed, are entrenched in their communities and offer customers individual service, making them feel right at home.

Liquorland is a self-service type store, with Liquorland Express being the counter service. Both offering a good range of alcoholic beverages and related products with competitively priced monthly promotions and consumer giveaways, all bottled in a convenient shopping environment.

Liquorland values its personal relationships that have been built over time. The brand appeals to people that are sociable, active and have a zest for life. Friendly and efficient staff, relevant product knowledge is unique to the brand.

As a division of Massmart Wholesale we are governed by our mission statement of “Partnering with Retailers So Communities Live Better. We value the independence and entrepreneurial spirit of our members. Our partnership with both retailers and suppliers is a professional one and support is given without the member diminishing his/her independence.”